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   Leyard's Fruitful Results over the Past Decade after Listing

Leyard's Fruitful Results over the Past Decade after Listing

2022-03-18

On March 15, 2012, Leyard was listed on the Shenzhen Stock Exchange, opening the path for both connotative growth and outward merger and acquisition.


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Success needs years of hard work! Having withstood the temptation of the market to focus on its main business, Leyard not only seized the opportunity to make itself bigger and stronger, but also gradually influenced and changed the pattern of the world's intelligent display industry.



- 01 -

Hold the Largest Global LED Market Share for Five Consecutive Years


Over the past 10 years since its listing, Leyard has continuously updated various financial data: Revenue increased 17-fold from 500 million CNY in 2011 to nearly 9 billion CNY in 2021; Total orders increased by more than 15 times from less than 700 million CNY in 2011 to 11.5 billion CNY in 2021, and total assets increased by 27 times.


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The compound growth rate of net profit ranked the first for 10 consecutive years from 2009 to 2019; The net profit doubled for four consecutive years from 2014 to 2017; The net profit exceeded RMB 1 billion for three consecutive years from 2017 to 2019; It also holds the largest global LED display market for five consecutive years from 2016 to 2020; In 2019, Leyard fine pitch LED products were selected as "Individual Champion of Manufacturing Industry" by the Ministry of Industry and Information Technology.



- 02 -

Perfect Service for Major State Events 

Greatly Enhanced the Brand Influence


As a visual effect service provider for major political and cultural events in China, Leyard has successfully completed the visual effect (display) service and guarantee for major state events such as the celebration of the 50th, the 60th, and the 70th anniversary of the founding of the PRC, the 2008 Beijing Olympics, the 2019 Wuhan Military World Games, a series of events to celebrate the 100th anniversary of the founding of the CPC, and the 2022 Beijing Winter Olympics.


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Served for the 70th anniversary of the the founding of the PRC in 2019


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Served for a series of activities to celebrate the founding of the CPC


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As the "Dual Olympic Enterprise", Leyard has escorted the two Olympic Games in Beijing



- 03 -

Continuously Increase R&D Investment

Three Technological Innovations Lead Industry Development


Since its listing on the stock market, the display sector of Leyard has allocated 6%-7% of its revenue to research and development every year and has run the innovation-driven development strategy 

throughout the enterprise development.


From the independent development of the first full-color LED display product in China in 1998, to the creation and name of the LED fine-pitch technology in 2010, and to the first promotion of Micro LED 

technology in 2020, these three technological innovations of Leyard have promoted the sustained and rapid development of the global LED display industry.


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The first outdoor full color screen


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The world's first fine-pitch LED product opened a decade of glory of fine-pitch product


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Global first Micro LED standardized commercial display product


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Set up LEADSTAR Micro-Crystal Display in joint venture with Taiwan EPISTAR;

Global Micro LED display industrialization officially started


On September 30, 2013, Chairman Li Jun reported to the General Secretary and the Political Bureau leaders that Leyard's original technology and products occupied the world's high-end market, leading the industry in the world with outstanding performance.



- 04 -

Capital Promotes Extensional Mergers and Acquisitions to Realize Ecological Layout of Four Business Segments


Since 2014, Leyard has successively acquired companies such as Leyard Lighting and started to dominate the lighting sector;


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In 2015, Leafun was acquired to create a new format of cultural tourism through the integration of culture and science and technology;


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From 2016 to 2017, Leyard acquired Planar, NaturalPoint and Eyevis, laying the technical foundation for the development of VR business.


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At this point, Leyard has established itself as the NO.1 in the LED industry in the world, and has completed the overall ecological layout integrating four business segments, namely, intelligent display, night tour economy, new business format of cultural tour and virtual reality.



- 05 -

The Global Marketing Network Fully Opens up the International Layout


With the help of capital, Leyard fully launched the globalization layout. At present, it has established a sales network in 34 cities and regions in China, established seven major international marketing centers in the world, and built three major international production bases in Portland, Oregon and Slovakia, forming a global market-oriented layout with China as the core and covering North America, South America, Europe and Asia.


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From 2018 to 2020, overseas revenue exceeded 7.2 billion yuan. Planar holds the largest market share of LCD splicing product control room application in the Americas for 3 consecutive years.


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- 06 -

Global High-end Manufacturing Layout Promotes Upgrading of Productivity Multiplier Industry


From the completion and commissioning of Beijing Daxing factory in 2016, to the completion of Shenzhen southern industrial base in 2021, the commissioning of Changsha intelligent industrial park, and the doubled capacity of Wuxi Micro industrial base and Slovakia factory (the overall speed-up of intelligence and digitalization), Leyard intelligent display annual output value can reach 10 billion yuan.


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Beijing Daxing Production Base


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Wuxi Micro LED Volume Production Base will strive to double its production capacity to 1600KK/month in 2022


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Changsha Industrial Park was officially put into production in 2021


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By the end of 2021, Leyard Southern Headquarters Base was officially put into production, with an annual output value of 5 billion yuan


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The Slovak factory is about to complete expansion and double its production capacity



- 07 -

Stay True to its Original Aspiration and Adhere to Common Prosperity with "Sharing Culture"


Leyard always adheres to the people-oriented and "sharing" culture as its core and shares the dividend of enterprise development with its employees. Since its listing, the Company has successively 

launched five employee shareholding plans, which have encouraged more than 2,000 man-time, with an incentive fund of nearly CNY1.35 billion.


From a dozen employees at the time of its establishment to 300 employees before its listing, to more than 5,000 employees around the world now, the number of employees has increased nearly 20 

times. Leyard has always pays attention to the development of talent. In 2020, Leyard was approved to set up a post-doctoral workstation and to carry out school-enterprise cooperation with universities 

such as Tsinghua University, Peking University and Renmin University of China.


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In 2014, the "Siyuan Stars Education Fund" was established to help the poverty alleviation through education. Over the past eight years, it has donated over 40 million yuan in funds and materials (including anti-epidemic and disaster relief), donated 44 smart classrooms, and subsidized over 5,000 teachers and students.


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In 2021, Leyard set up the "Leyard Charity Foundation" to relieve the disaster and the poverty and support the innovation of education, science and technology, and culture.


It's the beginning of a new chapter, and the future is promising. With the responsibility of sharing scientific and technological achievements with the world, Leyard will move forward together to create 

more miracles in the next decade.